ANIMATION DESIGN

Animation, like video, can massively enhance the learning experience. The showreel below shows a range of work, always tailored to ensure that client spend in this area is delivering value for money.

For longer-format examples, scroll down the page to find a variety of examples presented in full. 


Animation showreel

Further notes:

"Animation" can mean many things, from the simple extension of a line on a graph to more complex 2D "cartoon"-style graphics, all the way to 3D character modelling. The showreel above gives a taste of examples from a variety of projects, and a variety of styles.

Where appropriate we use humour too: it's common sense, but there's also mounting evidence to suggest that, used sparingly and thoughtfully, humour can bring huge benefits to the learning experience.

Animation can be expensive, but it doesn't have to be. We can ensure that you get the best possible value for your available budget.


Example 1: 

An excerpt from an illustrated lecture on Business Law.

Further notes:

This example comes from a project delivered for the University of Texas at Austin (McCombs School of Business). The topic is Contract Law, and how a merchant has an "implied warranty of merchantability" when dealing with a customer. The brilliant lecturer is Professor Robert Prentice.


Example 2: Intro to Corporate Finance

This shows animation integrated with video, taking the example of a new baseball stadium to illustrate how corporate finance works in the real world.

Further notes:

This animation was produced for Georgetown University (McDonough School of Business). The lecturer is the leader of the online Masters in Finance (MSF) program at Georgetown, Professor Allan Eberhart.

Note how, just as with the previous example, Professor Eberhart finds his way into the animation as a lead character. This provides a nice sense of continuity and integration, and is no mere gimmick: it helps students develop a "bond" with their professor, which a key element of a successful learning experience.


Example 3: Basic Accountancy

This sequence uses much simpler (and lower-cost) graphics to support the presentation of a basic principle of accounting.

Further notes:

This sequence was produced as part of a pre-MBA course at the University of Texas at Austin. The lecturer is Professor Ross Jennings of the McCombs School of Business.

An interesting aspect of this style of animation is that the graphics are very simple (and hence low cost to produce). In this project, graphic elements were also re-deployed in non-digital collateral (workbooks, slide decks etc.) to provide the project with a polished and consistent "look and feel."


Example 4: Blood disorder

An explanation of thrombocytopenia (low platelet count) produced for Janssen Pharma EMEA.

Note that in its original context the animation has voiceover and is self-paced ("click-through"). We have speeded up the sequence to better showcase our approach in this demo setting, and we have removed the voiceover also.

Further notes:

The animation was produced for the sales team at Janssen EMEA (the pharmaceutical division of Johnson & Johnson), to help them explain to physicians the clinical benefits of VELCADE® (bortezomib), a breakthrough medication in the field of multiple myeloma, a rare blood cancer.

In pharmaceutical sales at this level, credibility is key—so the ability to rapidly train and coach sales staff on complex clinical topics is immensely valuable to our client.


Example 5: The Kaplan-Meier Curve

An introduction to a statistical analysis tool, produced for a top-level pharmaceutical sales team at Johnson & Johnson.

As above, the sequence is speeded up for convenience in this demo setting.

Further notes:

This example was also produced for the VELCADE® sales team. It explains a relatively sophisticated concept in the field of clinical research: how to account for patients in a study who join or leave the study at different times?


Example 6: Bone disease and Multiple Myeloma

An explanation of how multiple myeloma can cause bone disease.

As above, the sequence is speeded up for convenience in this demo setting.

Further notes:

As with Example 5 and 6 (see above) this sequence was produced for the VELCADE® sales team, to enable them to talk confidently and credibly to physicians and Key Opinion Leaders in the field of Multiple Myeloma.